UPA ASIA TRAILBLAZERS
12 PLAYERS. ONE SHOT AT GOING PRO.
The UPA Asia Trailblazers brought 12 players to the US for an intensive training camp and a first-hand look at professional pickleball. At the end of the experience, all 12 became the first players to receive professional PPA Asia contracts for its inaugural tour.
SOCIAL-FIRST CONTENT
We captured the personalities, competition and behind-the-scenes moments of the camp through fast, social-first content built around the Trailblazers themselves.
LONG-FORM STORYTELLING
Beyond short-form content, we followed the Trailblazers' experience through longer-form films — giving the personalities and stories behind the camp more room to breathe.
BROADCAST ASSETS
The visual identity extended beyond social, with dedicated assets created for broadcast and the wider Trailblazers content package.
Broadcast Opening Sequence
Replay Wipe
